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Our story

WEWEER began in 2010 with a necklace and a dream. When Ambrose Crissman opened his first shop in Port Arthur, he named it “WEWEER” after the best-selling necklace style in his own store. That necklace represented his vision of the modern, stylish American woman. With that vision, WEWEER has grown from a regional chain to an iconic brand.

As the American woman has evolved, so have we, staying one step ahead to bring her a wardrobe of possibilities. She lives a rich and varied life, and we strive to bring her thoughtful style options for big days and everydays. With a sophisticated, feminine approach to modern essentials, we promise to give her the inspiration and confidence she needs to do what she loves.

Ideas

We know about women. Real women live ever more complicated lives. They juggle more activities, play more roles and carry more expectations.

But what women value is what they have always valued: connecting with others, making smart choices, looking and feeling great. Living life fully means women choose to play all their roles with confidence and style.

That is why we’re here.

For the past few years, we have evolved with the needs of real women who live full, active lives. Our values are her values. We get that a woman expresses herself through what she wears – at work, at home and at play.

To meet her needs, we design pieces for her life and her changing roles to help her look and feel confident and beautiful. We create rich experiences that connect with her wherever she is, inspire her style and simplify her choices.

service&Mission

WEWEER are committed to and driven by a simple but profound mission – ‘ then and today' – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. Meanwhile to inspire and connect with our clients to put their best selves forward every day. This is evident in our great brands as well as in our commitment to operating our business responsibly and thoughtfully. This commitment means that our clients can look great and feel great about the clothes they wear, and it means that as a business we are holding ourselves to high standards. It means forging strong partnerships with our suppliers so that products are made ethically. It means investing in new programs and innovation to minimize our impact on the environment. And it means making meaningful contributions to our communities.

For us ,WEWEER is more than a brand, it’s a lifestyle.